Scott DeLong – The Million Dollar Newsletter Playbook

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Scott DeLong – The Million Dollar Newsletter Playbook
 

It’s no secret that Google sent a huge F.U. to all publishers late last year. I started updating my content in order to appease the beast, but I also started pivoting to building my newsletter.
Why? Because I refuse to constantly overhaul my site with every Google update, they keep moving the goalpost every time and frankly, I’m too old to be playing a perpetual game of ‘Simon Says’ with Google.
Well, serendipity is a funny thing. Pissed off at how Google is killing niche sites, I stumbled upon Scott Delong’s Twitter.
You might not know him by name, but the guy is nothing short of an internet legend. He’s known for creating Viral Nova that he sold for millions. But what I like most about him is that he made more money AFTER selling that site than he did before.
How? mostly through newsletter revenue or flipping them. My philosophy is, was and always will be…figure out who’s the best and learn from them. So after getting to know each other, I asked him if he would teach his newsletter formula (that made him $20 million) to the world.

He flat out refused. Why? Because the guy is pretty much anti-course. He said it himself “Most courses are regurgitation of stuff you can get for free”. I agreed.
So I told him to make it more of a playbook that revealed the actual steps of his methods instead of teaching theory. He liked that but then he threw me a curveball.
“Jon, why should I reveal how I build newsletters when I could instead build a newsletter empire and be more profitable?”
Touché. I couldn’t answer. 
I didn’t push it. He was helping me out and my niche site’s newsletter was starting to take off like crazy. I hit $5,000 revenue in no time.
But then something happened. Out of the blue, he shoots me an email about creating a course that would reveal everything.
What changed his mind? He’s just too old for this stuff. He’s a new dad and just doesn’t have the energy anymore to build newsletters.
Like I said, serendipity is a funny thing. Here’s what it’s all about…

Newsflash:

Google’s Not Your Friend

Scott never intended to be famous, but a clever journalist ousted him as the guy behind Viral Nova, one of the largest sites back in the day.
Viral Nova’s traffic soared from no traffic to 100 million monthly visitors per month in 8 months. But one day (tell me if that sounds familiar), Facebook decided to cut his reach in half.
That is the context behind his famous quote “Running a business on FB is like opening a McDonald’s on an active volcano.”
This is not too far from what Google did to publishers, only 14 years later. So whether you are relying on Google or organic Facebook for traffic, it’s all the same thing: It’s risky.
The volcano can explode at any moment, in other words, the algorithm can cut you from traffic at any moment.
Here’s 3 reasons why you want to pivot right away…

Go to sleep rich,

wake up poor
 Building a website and just hoping Google would send you traffic is no longer a viable strategy. Why? Because they’ve been increasingly hostile to publishers that played by their rules

for years.
Thousands of bloggers & niche site owners went to sleep rich and woke up poor due to an algorithm update.  With email newsletters, you own your traffic.

You need to change everything, every time
A lot of niche sites are pure spam and deserve to be blown to bits. But if you are a legitimate publisher, it will drive you nuts having to change your website from head to toe every time Google decides it is so. If you started this publishing journey in order to be free…
Google is still your boss unless you own your platform.

It’s never ending
If there’s 3 things you can count in life, it’s death, taxes and google updates. The risk, the content updates you’ll have to do will NEVER end.
Scott’s been building newsletters the same way for 14 years. Google has released 7 major updates…last year alone. And it will never ever stop. You’ll always be anxious for your site…unless you own your platform.

INTRODUCING THE

Million Dollar Newsletter Formula™

Scott is in my opinion the GOAT (Greatest of all time) when it comes to building non-business newsletters. I don’t know of anyone else who has such a consistent track record. And his method consists of 4 basic quadrants. Here they are:

CAPTURE EMAILS
Get their emails by running ads, or use your own organic traffic. Emails are the best asset you can own online because there’s no algorithm arbitrarily limiting your reach

STUPID SIMPLE ADS
Run cheap, extremely simple ads on Facebook. You’ll be stunned how something so stupid simple can bring in so much like clockwork. In fact, Scott’s ads still beat agency ads years later. Start with as little as $10 a day.

MONETIZATION
Most users will never see your site again, but with their emails you can have them click over and over again. Make money with display ads on your site (Yes, you can use content that Google has snubbed) or add affiliate links, your own products, etc.

TAKE / REINVEST
When starting, just put back the amount you make to make use of the compounding effect. Once the money snowballs, eat the bulk and reinvest a small part.

BENEFIT OF THIS FORMULA

Never Worry About Traffic Ever Again

If you want THE biggest reason to use Scott’s formula…it’s that you will never, ever worry about traffic ever again. How come one can make such bold promises? Well imagine if you had a machine, and when you put in $1 you would get $3-4 back…how much money would you put in it?
Exactly. As much as you can. That machine is the Million Dollar Newsletter Formula™. Once things are set up, all you need is to keep cheap ads running and it keeps generating money. If Google said it would introduce the biggest update, you won’t care. Now that’s peace of mind.

BENEFIT OF THIS FORMULA

It’s One Of THE Most Algorithm-Proof Model

A newsletter is one of THE most algorithmic-proof models online. In fact Scott didn’t change his methods for the last 14 years. But wait. Didn’t Scott say not to build on top of an Active volcano like Facebook? Yep. And his formula uses Facebook? Yep. Isn’t that contradictory? Nopes.

Think of it this way: platforms like Facebook have two faces – the organic side, which is often hostile to publishers, and the paid ads side, which rolls out the red carpet.
Take Google, it’s tough on publishers organically, but flip the coin, and it’s a breeze for those who invest in ads. Same with Facebook – It killed organic reach (like it did for Scott’s site), but for those who invest in ads, it’s a goldmine that gets easier by the day.
You probably already have a taste of algorithms making your life harder. The nutty thing is that every algorithm update on the paid side has always been to make advertisers’ lifes EASIER.
Because if you’re not happy, you’ll stop spending. So it is in THEIR best interest to give you that sweet traffic.

You get squeezed out in the organic side, and elevated in the paid side

It only gets better. Say tomorrow Facebook evaporates. The way Scott’s formula is set up…you don’t need to scramble your whole operation OR start changing your site like you do with a Google update. Nopes. Just fire a new ad on a new platform and you are done.
Don’t let the word “ads” scare you either. Scott’s Stupid simple ads are, well… stupid simple and they work like magic. It’s the most basic ad you’ve ever seen…and it works frikkin wonders. In fact, I’ve 3xed my subscribers just from watching one of his videos.

What’s Inside The Million Dollar

Newsletter Playbook?

Here’s a fraction of what you’ll find inside

UNLIMITED CONTENT (Really) by fairly using others content
How to create newsletter content blazingly fast
5 questions to stupid simple Facebook ads that work like crazy
The exact template of Scott’s 6 successful newsletters
Track your numbers with this handy spreadsheet
What to do if you already have a niche site
Breakdown of 7 websites and how to tack on a newsletter to them
Breakdown of 2 Stupid simple ads that made millions

100 subject lines that work like crazy
2 words that drive subscribers to your newsletter
The exact calculator Scott used for his newsletters
What not to do in your welcome email
Selling your newsletters for the maximum amount
How to write a welcome email that will make them stick around
REVEALED: REAL numbers from a new newsletter
Psychological tricks to that reduces unsubscribes from the get-go

How This Stupid Simple Ad ended up into 7 figures

5 Ways to monetize and make more from your newsletter

7 Simple steps to million dollar newsletters. By a guy who did it over and over again

7 straightforward steps to million dollar newsletters
Exactly what makes a successful newsletter
4 questions that determines your newsletter success
How to tack on a newsletter to an existing niche site
Million dollar sign up forms
$500,000 Facebook ad tip
8 Golden rules of naming your newsletters

What’s the best countries to target for high RPM
The single place you want your ads to appear on
Tried and true ad layouts for the most RPMs
Stop wasting your money on like campaigns, do this instead
6 Prompts for rapid fire content that keeps subscribers
The one emoji that make ads work like gangbusters

So simple, it should be illegal
Scott’s Million Dollar Newsletter Formula is stupid simple. Easy for anyone to say we didn’t spend 14 years cracking the newsletter code OR spent 1.5 million in Facebook ads to figure out what works. He broke down all the complexity, removed any alternatives and just gives you exactly what has worked 6 separate times. And it still works, I used his structure to add an extra $5,000 to my niche site and I’m just getting started.

A.I. prompts, Tools & Checklists for everything
The playbook tells you exactly what to do. And to make things easier, I’ve paid hundreds of dollars of my own money for templates to be made, and Scott compiled the prompts he actually uses for his newsletters, his winning subject lines, his calculators & more. What you have is a toolkit that makes everything even easier.

Not just a course, a PLAYBOOK
The Million Dollar Newsletter Playbook is made for action takers. Watch a video, do it. In fact, you are probably only one week away from having the foundations of a million dollar newsletter.
So this is not about spending hours and hours pontificating philosophy and theory, why things work. Nopes. This is likely the most straightforward course you’ll find on the subject. It’s just all about what works on a silver platter.

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