CORE Discovery by Jose Caballer

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CORE Discovery by Jose Caballer | 4.7 GB
Define, align, and design with confidence. Run effective discovery sessions to land on the same vision as your clients.
A simple way to help any business understand, prioritize, and focus on a clear vision and plan.
Work Together
These exercises allow you and your client to work together to devise a solution. Speak to your clients in a whole new way.
Build Amazing Brands
Go beyond the logo. Define what makes your client’s brand different and worth noticing.
Clarify and Focus
Align on the design direction from the first meeting. Keep the project moving on task and on track.
What You Get:
Discovery Work Sessions
Ask questions that lead to solutions
Find out what problem your clients need to solve and what’s important to them and their business. Determine the customer profiles, brand attributes, and establish the creative brief.
Strategy Facilitation
From “order-taker” to strategic leader
You’re not just a designer. You can move the discovery sessions along smoothly and efficiently to land on the client’s vision. You’ll help them exceed their goals and clearly provide a plan of action.
Build & Define Brands
Find their X-factor
Help clients see why their brand is different and not just another “I do that, too” company. Using the insights from the discovery session, you’ll be able to create designs that are unique and exciting.
Charge for Discovery
Turn strategy sessions into a service
The discovery meeting is an essential and necessary step to architecting a brand. It’s what sets the course for everything to come. You’ll quickly learn that this is the most valuable asset to your process, and that you can charge for a discovery session before you charge for the deliverables.
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