Dennis Moons (Store Growers) – Performance Max Impact Course

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Dennis Moons (Store Growers) – Performance Max Impact Course

“Should I use Performance Max for my business?”

Performance Max has taken the world of Google Ads by storm.
Being forced to switch from Smart Shopping to Performance Max, many advertisers are still trying to figure out how to make Performance Max work.
In theory, this campaign type has a pretty simple promise:
Provide a product feed, some text and image assets, a budget, and Google will do all the heavy lifting for you.
Sounds good right?
If this setup delivers enough revenue compared to what you’re putting in, it’s a great system.
And in some rare cases, Performance Max delivers on this promise out of the box. But for most advertisers, the actual results are not satisfactory.
Like other Google Ads campaigns, Performance Max doesn’t have a problem spending your budget.
But when it comes to delivering a sufficient return, it gets challenging.
If you launch a Performance Max campaign and use Google to guide your set up and settings, there is a very high likelihood that it will be unprofitable.
The most common frustration I hear about Performance Max is that you don’t have much control over what happens with your campaigns.
That’s because a lot of the tactics that work well on other campaign types aren’t simply available with pMax:

You can’t see where your ads show up
Improving your search query filtering
Testing audiences & bid adjustments
Funnel searches toward certain products
Figure out how much is spent on prospecting vs remarketing

These routine tasks are available with Standard Shopping but not with pMax. Either because the functionality isn’t there yet, or it’s unclear how you can still accomplish these same things.
I’m not going to deny that you have fewer options with pMax and that it is frustrating.
However, there ARE things you can do to get better results from Performance Max!
But it can be difficult to tell apart valuable insights from what the Google PR machine is saying.
To help you find your way in this rapidly changing landscape I developed a course called Performance Max Impact.
The goal is to guide you from the absolute beginning – what are Performance Max campaigns – all the way to the most advanced optimizations that are available at this point in time.
Along the way, you’ll get a lot more familiar with all the parts of Performance Max, what role they play, and how you should leverage them for your business.
Because as always, my goal is for you to win on YOUR terms, not Google’s.

Introducing Performance Max Impact

Performance Max Impact is a self-paced online course to learn how to use Performance Max to generate profitable sales.
To do that I’ve created 12 in-depth video lessons, in which I’ll guide you through every step of the Performance Max process.

Who is this for?
Performance Max Impact is perfect for all advertisers that want to know how to use Performance Max effectively.

Freelancers
If you’re running Google Ads for multiple clients, this offer really is a no-brainer.
Right now, Performance Max is responsible for 75% of all Shopping clicks. So you need to learn how to integrate it effectively in your campaigns today. And see how it can benefit your clients.

Ecommerce businesses
If you’re running an ecommerce business and using Google Ads, you need to understand how Performance Max works.
It’s the future where Google wants to go, so you need to see what it can do for your business today, or how you might benefit from it.

The Performance Max Impact course

Here is a closer look at what’s inside this Performance Max course:

Module 1: Understanding Performance Max
First, we’ll take a look at exactly what Performance Max is, how it works, and why you should bother with it:
Lessons:

The Ins And Outs Of Performance Max
Why bother with Performance Max?

Module 2: Getting Started with Performance Max
It’s super easy to get started with pMax, but that’s also why things go wrong.
In this module, we’ll pay close attention to important details during the setup can make it very hard to achieve good results.
Lessons:

Setting up Performance Max Campaigns
When to use Performance Max?

Module 3: Advanced Performance Max Optimization
Most advertisers get pretty frustrated when their Performance Max campaigns get tons of clicks, but no sales.
In this module, we’ll take a look at which optimization you can make to your Performance Max campaigns in order to achieve higher profitability.
Lessons:

Performance Max Campaign Structure
How To Protect Against The Greedy Fingers of Performance Max
12 Performance Max Strategies
Analyzing Performance Max
Performance Max Optimization
Performance Max Asset Optimization
Product Feed Tweaks For Performance Max
Extra pMax insights with Scripts

About your instructor

I’m Dennis Moons and I’m the founder of Store Growers.
I’m a Google Ads expert and have been running Google Ads campaigns for more than 13 years.
During this time I’ve managed more than $5 million in ad spend and I’ve worked with clients ranging from small businesses to global brands.
To this day I’ve helped over 1700 students increase sales and profits with Google Ads.
I’ve been named a Top PPC Expert and have been featured on sites like Shopify, Yotpo, Prisync, and GoDataFeed.

Here is what’s included inside Performance Max Impact…

12 Performance Max Impact Video Lessons
Performance Max is a black box.
So in these video lessons, I show you the various pieces of each campaign, how they fit together, how you can optimize them, and how to look at the results.
This will allow you to create Performance Max campaigns that generate results without “hoping” for good results.

Performance Max SOPs
In this course, I’m sharing 2 of our core SOPs ( Standard Operating Procedures) on Performance Max.
The SOPs contain detailed step-by-step instructions to help you set up and optimize your pMax campaigns.
We update them almost weekly and are extremely details. (The optimization one contains 31 pages right now)

Cheat sheets: Performance Max Strategies & Protection
When you first watch a video lesson, it seems so simple.
But when you try to do it on your own, all sorts of complexities pop up. (Or you might forget some key parts).
To help you implement what you learn and get results quicker, we’ve put together three cheat sheets!

Free lifetime updates
Since the release of this course almost 2 years ago, we’ve already overhauled it 2 times to keep it updated with where pMax is today.
With every update, all existing students got a free upgrade to the new version.
Today (July 2024) the Performance Max Impact course is 100% up to date with the Google Ads interface and strategies.
But I have no doubt that the future will bring more changes.
So when that happens, you’ll get free access to any future updates.

Delivery Policy

When will I receive my course?

You will receive a link to download/view your course immediately or within 1 to 24 hrs. It may takes few minutes, also few hours but never more than 24 hrs. Due to different time zone reasons.

How is my course delivered?

We deliver courses through Google Drive or Telegram. Once your order is complete, you?ll receive an email with a Google Drive or Telegram channel access link to view/download the course.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

Where can I find my course?

Upon completing your order, a link to download or access the course will be sent to your email. Alternatively, you can find it in the ‘My Account’ download section.
If you do not see it there, please share a screenshot of your order and payment with me on Telegram at @ bossallcourses_bot to ensure prompt assistance. I am highly responsive on Telegram.