Eddie Shleyner – Transformational Landing Pages

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Eddie Shleyner – Transformational Landing Pages | 3.06 GB
What You Get:
Module 1: “WELCOME” → (5 Lessons)
[Submodule A] → What you can expect:
– [Lesson A1] Expect clear, concise lessons:
– [A2] Expect to learn by example:
– [A3] Expect “Scientific Advertising” by Claude Hopkins:
– [A4] Expect to have a new landing page when you finish:
Module 2: “LANDING PAGES” → (7 Lessons)
[Submodule B] → Transformational results:
– [B1] Copywriting great, Eugene Schwartz:
– [B2] Testing big differences:
– [B3] Clarity, desire, credibility, and action:
[Submodule C] → The before, the after, and the template:
– [C1] The original landing page:
– [C2] The transformed landing page:
– [C3] The template:
Module 3: “ACHIEVING CLARITY” → (16 Lessons)
[Submodule D] → Audience research:
– [D1] A better way:
– [D2] Persona (with an “a”):
– [D3] Person (sans “a”):
– [D4] Persona (an example):
– [D5] Person (an example):
– [D6] Conducting a personal interview:
[Submodule E] → The “Hero” divider
– [E1] The most important divider:
– [E2] Primers:
– [E3] Headlines:
– [E4] Subheadlines:
– [E5] Body copy:
– [E6] Calls to action:
– [E7] Art:
[Submodule F] → Congruence:
– [F1] The forgotten conversion principle:
– [F2] Order of operations:
Module 4: “INTERMISSION #1” → (1 Lesson)
A short break:
Module 5: “INTENSIFYING DESIRE” → (38 Lessons)
[Submodule G] → About fascinations:
– [G1] What’s a fascination?
– [G2] Where fascinations came from:
– [G3] Why fascinations work:
– [G4] When fascinations work:
– [G5] The clickbait debate:
[Submodule H] → Fascinations – 9 writing rules:
– [H1] Guardrails:
– [H2] Rule #1:
– [H3] Rule #2:
– [H4] Rule #3:
– [H5] Rule #4:
– [H6] Rule #5:
– [H7] Rule #6:
– [H8] Rule #7:
– [H9] Rule #8:
– [H10] Rule #9:
[Submodule I] → Fascinations – My 3-step process:
– [I1] One, two, three:
– [I2] Step 1:
– [I3] Step 2:
– [I4] Step 3:
[Submodule J] → Fascinations – 18 filters:
– [J1] Filter #1:
– [J2] Filter #2:
– [J3] Filter #3:
– [J4] Filter #4:
– [J5] Filter #5:
– [J6] Filter #6:
– [J7] Filter #7:
– [J8] Filter #8:
– [J9] Filter #9:
– [J10] Filter #10:
– [J11] Filter #11:
– [J12] Filter #12:
– [J13] Filter #13:
– [J14] Filter #14:
– [J15] Filter #15:
– [J16] Filter #16:
– [J17] Filter #17:
– [J18] Filter #18:
Module 6: “INTERMISSION #2” → (1 Lesson)
Another short break:
Module 7: “EARNING CREDIBILITY” → (9 Lessons)
[Submodule K] → Confidence signals:
– [K1] What’s beneath all of this?
– [K2] Signal 1:
– [K3] Signal 2:
– [K4] Signal 3:
[Submodule L] → Testimonials:
– [L1] Two types of testimonials:
– [L2] Type 1:
– [L3] Type 2:
– [L4] Creating a testimonial campaign:
Module 8: “COMPELLING ACTION” → (5 Lessons)
[Submodule M] → Why now?
– [M1] Reason #1:
– [M2] Reason #2:
– [M3] Reason #3:
– [M4] Reason #4:
Module 9: “TESTING” → (4 Lessons)
[Submodule N] → Big n’ small:
– [N1] Big tests:
– [N2] Small tests:
– [N3] Last thing:
Homepage:Code:https://www.verygoodcopy.com/vgc-masterclass
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