Andrew Foxwell – Ad Buyers Bundle
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Andrew Foxwell – Ad Buyers Bundle | 3.85 GB
Optimizing and Auditing With Confidence and Clarity
This course is everything you need to know about how to optimize, audit and improve performance of Facebook and Instagram ads in a post-iOS14 era.
It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly and build creative that converts.
Course Outline & Class Takeaways
– Defining optimization and auditing
– How to know when to audit an account and when to optimize
– Common issues and misconceptions
– Recent changes in optimizations and auditing (iOS14.5)
– How advertising post-iOS14 is different from pre-iOS14
– Planning and strategizing the optimization process the right way
– Daily, weekly, and monthly optimization
– Which metrics to look at when optimizing
– Optimizing through creative, audiences, bidding, and placements
– Tools, graphs, and data (inside and outside of Facebook Ads Manager) you need to use to improve your account audits
– Step-by-step guides and checklists for accurately optimizing and auditing
– Setting attainable goals and expectations
Course Also Includes
– Foxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars for Q2, Q3, & Q4 of 2021 with updates on changes to Facebook and Instagram ads you must know.
– Interviews with industry experts including: Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford.
– Resources including: Delayed Attribution Worksheet, ROAS Calculator, Advertising Changelog
Tried and True Testing
In this course, we explain how to set up successful tests within Facebook and Instagram ads, giving practical advice as it relates to testing, including creative, placement, audiences, bidding, and more. All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.
Topics Covered
– Why testing is important
– Types of testing
– Determining testing success and meaningful metrics
– Statistical significance
– Post-testing, determining findings, and communication
Class Lessons & Take-Aways
– How to think about, strategize, and implement creative, audience, bid, and placement tests (with concrete examples of successful tests) within the Facebook & Instagram Ads Manager
– What aspects of an ad can be tested, how to test each one, and how to determine which test is best for what you’re trying to do
– What to focus on when testing different parts of an ad
– How to determine statistical significance of one test versus another
– What to do post-testing, how to determine winner(s), and how to communicate test findings to clients or colleagues.
Homepage:Code:https://foxwelldigital.podia.com/ad-buyers-bundle
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Delivery Policy
When will I receive my course?
You will receive a link to download/view your course immediately or within 1 to 24 hrs. It may takes few minutes, also few hours but never more than 24 hrs. Due to different time zone reasons.
How is my course delivered?
We share courses through Google Drive and Mega, so once your order is complete, you’ll receive an email with a google drive folder access link to view the course in your email.
To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.
In case you submit a wrong email address, please Contact Us to resend the course to the correct email.
Where can I find my course?
Once your order is complete, a link to download/view the course will be sent to your email.
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