Logo Design – Wordmarks By Michael Stinson

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Logo Design – Wordmarks By Michael Stinson
Overview

11 Video lessons in HD
5h 7m of class content

MICHAEL STINSON
Michael Stinson is a founding partner and Creative Director at Ramp Creative as well as instructional director for the company’s educational typography program, TypeEd. He has created business­transforming work for brands such as Quiksilver, Wet Seal, K2, CWS Capital Partners
LESSONS

Types Of Logos & Wordmark Classifications
Assignment 1: Analyze The Mark
Assignment 1: Concepting A Wordmark
Assignment 1: Sketching Letterforms
Assignment 1: Sketching Continued
Assignment 1: Finalizing For Digitizing
Assignment 1: Digitizing Sketches
Assignment 1: Critique
Assignment 2: Typeface & Symbols Part 1
Assignment 2: Typeface & Symbols Part 2
Assignment 2: Critique

CLASS DESCRIPTION
Where Logos & Type Join Forces.
Out of all the logo types, the wordmark is the most commonly used. Working with typography is a crucial design skill when creating logos. Discover the intricacies of manipulating letterforms with Michael Stinson of TypeEd in Logo Design: Wordmarks.
You will explore characters, weight, and overall balance in this session to learn about the subtleties of typography and how they influence behavior. Michael will impart knowledge on the creation of timeless logos and logotype development.
You will discover:

How to design and alter letterforms
Utilizing bézier curves and digital vectors
Associating symbols with personalities

Master wordmark design and improve your typographic skills with Logo Design: Wordmarks.
CLASS MATERIALS

Michael Stinson – Keynote.pdf
Michael Stinson – Whisky Type Overview.mp4
Michael Stinson – Whisky Type Slides.pdf
Michael Stinson – Logo Design — Materials Needed For Course Activities.pdf
Michael Stinson – Wordmarks Brief.pdf
Michael Stinson — Wordmarks Handout.pdf
Michael Stinson – Why is Type Important – Article.pdf

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