Mina Elias – PPC University

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Mina Elias – PPC University | 8.34 GB
What you’ll learn when
you join the coaching program now
– Campaign Manager navigation and mastery, and understanding all technical aspects of the platform.
– Different types of campaigns available, campaign structures, and understanding how to foundationally succeed.
– Launching different campaigns, all the different campaign strategies available, and what to launch based on current goals.
– Successful monitoring all the different campaigns, what to look for, all the red flags, and all the green flags to help scale.
– Optimizing the campaigns for profit, detailed bid management, and the formulas for optimizing bids for maximum profitability and rank.
– Continuous improvement on all aspects of PPC, and the foundational concepts to deal with the continuous changes Amazon rolls out.
WHAT’S WAITING FOR YOU INSIDE:
CHAPTER #1:
INTRODUCTION TO AMAZON PPC
Learn how to use Amazon’s pay-per-click (PPC) advertising platform to reach more customers and boost your sales.
– The Goal of PPC – 7 Mins
– PPC Overview – 6 Mins
– 0.5 – Campaign Manager Overview.mp4 – 21:00 Mins
– 1 – General Strategy.flv – 9 Mins
CHAPTER #2:
UNDERSTANDING CAMPAIGNS
Create and manage effective Amazon PPC campaigns that target the right customers and get results.
– General Strategy – 7 Mins
– How Buyer Psychology affects PPC – 12 Mins
– The Different Types of Ads on Amazon – 4 Mins
– Campaign Manager Overview – 15 Mins
– Creating a Campaign – 7 Mins
– Campaign Naming Convention – 5 Mins
– Campaign Bidding Strategies – 4 Mins
– Auto Campaigs – 6 Mins
– Manual Keyword Campaigns – 8 Mins
– Exact Campaigns – 7 Mins
– Broad Campaign – 7 Mins
– Phrase Campaigns- 5 Mins
– Product Targeting Campaign – 6 Mins
– Category Targeting Campaign – 6 Mins
CHAPTER #3:
TARGETING AND MATCH TYPES
Choose the right targeting options and match types to ensure your ads are seen by the people who are most likely to buy from you.
– Product Targeting Based on Auto – 11 Mins
– Product Targeting Based on Amazon Suggestions – 6 Mins
– Product Targeting Based on Who is Targeting Us – 4 Mins
– Product Targeting based on Adjacent Categories – 10 Mins
– Product Targeting Based on Competitors – 14 Mins
– Brand Campaigns – 5 Mins
– Brand Protection Campaigns – 13 Mins
CHAPTER #4:
RESEARCH AND PRODUCT RANKING
Understand how Amazon’s product ranking algorithm works and use this knowledge to improve your product’s visibility.
– Helium 10 Keyword Research – 10 Mins
– Why You Should Continuously Launch New Campaigns – 6 Mins
– PPC Launch Strategy – 8 Mins
– Using PPC to Upsell – 4 Mins
– Using PPC to Rank – 5 Mins
– Tracking Organic Ranking – 4 Mins
– Using PPC to Influence Organic Rank – 15 Mins
CHAPTER #5:
REPORTS AND OPTIMIZATION
Track your results and make adjustments to your campaigns to improve your return on investment (ROI).
– Search Term Report Explained – 8 Mins
– Adding Negatives from STR – 7 Mins
– Launching Profitable Search Terms from STR – 5 Mins
– Negative Keywords – 9 Mins
– How to Handle Bleeders – 6 Mins
– Optimizing Bids in Campaign Manager – 9 Mins
– Bulk Sheets Explained – 17 Mins
– Bulk Sheet Optimization Parameters – 7 Mins
– Bulk Sheets Optimization – 20 Mins
– Main Sales Drivers – 13 Mins
– Advertised Product Report – 17 Mins
– Placement Reports – 14 Mins
– Placement Optimization – 4 Mins
– Continuous Improvement – 6 Mins
– Refreshing Bids Everytime Listing is Optimized – 6 Mins
– Weekly Optimization Process – 8 Mins
CHAPTER #6:
ANALYTICS AND DATA INTERPRETATION
Use Amazon’s data to gain insights into your customers and make better decisions about your marketing campaigns.
– Calculating Cost Per Conversion – 10 Mins
– Calculating ACOS and TACOS – 8 Mins
– Sessions and Unit Session Percent – 6 Mins
– Tracking Sessions and Unit Session Percentage – 6 Mins
– Building an Analytics Tracker – 20 Mins
– Different Scenarios in Analytics – 20 Mins
CHAPTER #7:
DEMAND SIDE PLATFORM (DSP)
Use a DSP to automate your Amazon PPC campaigns and get the most out of your advertising budget.
– What is Amazon DSP – 1 Min
– DSP Creatives – 2 Mins
– Creatives – La Pura – 14 Mins
– LaPura Attaching Creatives – 5 Mins
– Dynamic Creative Creation Pt.1 (Standard Desktop) – 10 Mins
– Dynamic Creative Creation Pt2 (AAp_O&O) – 6 Mins
– DSP Line items – 2 Mins
– Lapura – Line Item Creation – 15 Mins
– DSP Orders – 3 Mins
– LaPura Creating an Order – 6 Mins
– DSP Audiences – 3 Mins
– Audiences La Pura – 3 Mins
– Audience Creation – 6 Mins
– DSP Supply Sources – 2 Mins
– LaPura Create Advertiser – 4 Mins
Homepage:Code:https://archive.md/DvbhC
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