Ryan Rodden – Rock N’ Roll Rich Snippets

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Ryan Rodden – Rock N’ Roll Rich Snippets | 1.41 GB

Rock N’ Roll Rich Snippets

The Ultimate Structured Data Tune Up

The ultimate roadmap to structured data, rich snippets, and schema.org.

Class Curriculum

Updates, New Features, & Tips

June 27 – New Job Search Structured Data Results & Google Biz Post in Knowledge Graph (5:21)

Introduction

Let’s Rock (20:07)

Understanding the Knowledge Graph (7:30)

Google Trends Exercise (8:45)

Schema.org Introduction

Navigating the Dreaded Schema.org (2:44)

The Full Hierarchy (14:24)

Schema.org Extensions – What Are They? (7:25)

Schema.org – Understanding Properties – Very Important! (10:21)

Schema.org – Understanding “Expected Type” – Also Very Important! (9:12)

Types of Code Used to Create Structured Data (11:24)

Google Structured Data Guidelines (7:27)

Building JSON-LD Code

Let’s Build Some Code with JSON-LD (11:05)

Building JSON-LD Continued (15:10)

How to Use JSON-LD Brackets (9:51)

JSON-LD – Common Errors That’ll Drive Ya Nuts (11:32)

How to Perform a Knowledge Graph API Lookup (11:43)

Let’s Take a Look at WikiData (8:15)

MusicBrainz – Another Semantic Example (2:01)

Interesting & Unique Properties (13:41)

LocalBusiness Walkthrough

LocalBusiness JSON-LD Code (7:07)

Adding LocalBusiness Markup to Your Site (13:31)

Let’s Code – OpeningHours (8:15)

Let’s Code – ContactPoint (8:34)

Where the Action Happens (8:28)

Marking Up Multiple Departments (3:21)

How Do I Mark Up a LocalBusiness with Multiple Locations? (17:18)

Weird & Possibly Outdated Search Console Errors (2:39)

Recipe Walkthrough

Recipe Guidelines (11:56)

Recipe Code Build (14:03)

Recipe Results in SERPs (2:16)

Recipe Results with Image Over Time (0:51)

Event Walkthrough

Examples, Guidelines, and Walkthrough (7:45)

Creating Your Event Code (11:12)

Example Results in Google (1:04)

Example Results in Google – Refreshing Dates (0:49)

Products

Product Guidelines (16:33)

Let’s Code – Building a Product (11:52)

Product SERP Results (1:35)

April 10th Product Snippets Image Announcement (3:02)

Articles

Article Guidelines (12:23)

Building the Article Markup (9:07)

Pushing the Boundaries

The Way I Think About Structured Data (10:09)

“Hybrid Mutant” Schema (7:41)

Imposter! (4:35)

Encore – Tips & Bonuses

Crunchbase Semantic Associations (4:31)

How to Get a DF Link from Metallica.com (1:17)

Recommended Resources (2:38)

WordPress Security Tips (14:25)

Link Redirect Trace Plugin (2:39)

Google Structured Data Partner Only Features (3:12)

Google Patent Reading Tips (3:50)

The Pity Link Method (4:17)

Social Media Tools – Copromote & Quuu (4:09)

Final Bow

Is 90% of Available Schema.org Currently Useless? (11:49)

The Final Secret – How to Get a DF Link from the Home Page of Wikipedia (3:47)

Screenshots

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