The Art Of Strategic Freelance Consulting By Paul Millerd

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The Art Of Strategic Freelance Consulting By Paul Millerd

The Art of Strategic Freelancing
Learn how to land better clients, charge higher prices, and build a practice around work you care about
Freelancing is a crazy thing to do
Not only are you simply doing the work you get hired to do, but you are also a full-stack human. You are the marketer, accountant, sales director, accounts receivable department, research analyst, and CEO.
Instead of thinking about how to handle all of this, most freelancers try to stay busy. They optimize for getting work rather than trying to design a path that they want to be on over the long term.
Do You Struggle With The Following Questions?
#1 How to raise rates? Grinding on the same work at the same rate is a recipe for burnout. Raising your rates is about more than money. It’s about raising your ambitions and giving you the space evolve.
#2 When to send proposals? Most consultants send proposals too soon. Instead make sure you are scoping a problem you want to work on and get buy-in before signing the contract.
#3 How to deliver value to clients? Too many freelancers share the nitty-gritty of their work. To develop long-term trust you need to put yourself in the client’s shoes.
My Belief: The Only Sustainable Strategy Is To Play The Long-Game
The only sustainable path for a freelance consultant over the long term is finding work that you are excited to keep doing.
The way to find this kind of work is not to take any project that comes your way but to develop a core set of skills that help you build confidence, increasingly shape the projects you want to work on, and build client relationships based on trust
I want to help you:

Build Relationships, Not Decks
Solve Problems, Not Dump Data On Client
Learn What It Takes To Sell A $20,000 Project
I Walk You Through Actual Proposals From My Work
Use Structured Templates to Win Projects
Learn From Expert Freelancers

The Art Of Strategic Freelance Consulting By Paul Millerd Will Help You:
#1 Learning how to have scoping conversations so you can uncover the “problem behind the problem”
#2 Learn when to send a proposal and how to think about the early interactions with the client
#3 Develop your digital footprint such that others know what you do and how to work with you
#4 How to develop standardized templates like proposals and check-in documents that enable you to build confidence with the client
#5 How to use consulting frameworks to communicate to clients and to develop your own internal services and offerings

Example Curriculum in The Art Of Strategic Freelance Consulting By Paul Millerd
Welcome To The Art Of Strategic Freelance Consulting By Paul Millerd

Introduction and Hello from Paul

BEFORE You Become A Freelancer

What I Wish I Knew Before Leaving Strategy Consulting
Freelance Identity vs. Wanting Freedom
Learn From Freelancers Ahead of You
FIVE Questions for Every Freelancer
Do You Really Want To Be A Freelancer? (Desire, Reality & Identity)
Exercise: Tame Your Fears
Find A Test/Pro-Bono Client
CASE EXAMPLE: My First Pro-Bono Client (Actual Deliverables)

Early Stages: Mindset & Basics

Consult Under Your Name OR Brand?
How Much Free Work Should You Do?
Price Higher Than Your Full-Time Wage
Freelancing At Its Best Is Getting Paid To Learn
Remote vs. In-Person Consulting
EXERCISE: Create Your Brand & Credential Materials
EXERCISE: Ideal Client List & Red Flags
How To Price Like McKinsey
Fixed-Fee Pricing Isn’t ALWAYS Ideal
Becoming Legible: Planting Digital “Curiosity Triggers”

Landing Projects, Writing Proposals & Signing The Contract

Attracting Clients: Network, Content & Communities
The Three Major Ways of Working: Time, Project & Product Based
High Level Proposal 101 – What is it for?
DOWNLOAD: Simple Proposal Template
BUT, Don’t Send A Proposal Too Soon!
CASE STUDY: Law Firm Proposal
Three Goals BEFORE You Sign A Contract
Project-Based Contract Walkthrough
DOWNLOAD: Contract Template

Navigating The Client Relationship

Scoping: The Art of Ongoing Relationship Building & Alignment
Thinking About Process & Three Typical Stages
Underrated Art of the “Check-In” Meeting
DOWNLOAD: Basic Check-In Template (PPT)
CASE STUDY: Google Ads Freelancers
CASE STUDY: Training Project Check-In Doc
CASE STUDY: Check-In & Final Documents From Culture, Values & Capability Building Project
Getting Paid & Stripe 101

Doing The Work

Synthesizing Data & Information (Pyramid Principle 101)
Synthesis Trick: Label, Sort, Insight Technique
Make Your Own Frameworks
Final Deliverable Example: Non-Profit Board Assessment
Final Deliverable Example: Steel Industry Research

Deep Dive Interviews on Freelancing

Sean Mccabe & Paul
Venkatesh Rao on The “Art of Gig”
Austin Church – Long-Time Freelancer & Freelance Coach
Will Bachman – Former McKinsey Consultant – Long-Time Freelancer
Tom Critchlow

Frequently Asked Questions:
1. Innovative Business Model:

Embrace the reality of a genuine business! Our strategy involves orchestrating a group purchase, wherein we collectively distribute costs among members. Utilizing these pooled funds, we acquire in-demand courses from sales pages and make them accessible to individuals facing financial constraints. Despite potential reservations from the original authors, our customers value the affordability and accessibility we offer.

2. The Legal Landscape: Yes and No:

The legality of our operations resides in a gray area. While we lack explicit approval from course authors for resale, a legal nuance comes into play. During the course acquisition, the author did not specify any restrictions on resale. This legal intricacy presents both an opportunity for us and a benefit for those seeking budget-friendly access.

3. Quality Assurance: Revealing the Real Deal:

Delving into the core of the matter – quality. Procuring the course directly from the sales page ensures that all documents and materials are identical to those obtained through conventional means. However, our differentiator lies in going beyond individual study; we take an extra step by facilitating resale. It’s crucial to note that we are not the official course providers, which means certain premium services are not included in our package:
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No entry to the author’s exclusive membership forum.
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We operate independently, aiming to bridge the affordability gap without the additional services offered by official course channels. We greatly appreciate your understanding of our unique approach.

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